Explore IW Medien’s bold new digital presence! Together, we reimagined the way the Institute of the German Economy tells its story online — clearer, fresher, and more engaging than ever before. From the ground up, we crafted a holistic design concept that set the stage for a new era of communication: a modern design language, a versatile brand book, and scalable assets for web, social media, and editorial layouts. This transformation isn’t just about visuals — it’s about shaping a digital identity that radiates credibility, innovation, and accessibility. Every detail of the experience was designed to bring consistency across all touchpoints while giving the brand a confident new voice in the public sphere.